Oncology Commercialization: Cross-Functional Launch Execution

The Strategic Conflict

Bringing a complex oncology asset to market is one of the most high-stakes challenges in the biotech industry. It requires synchronizing Medical Affairs, Regulatory, and Commercial teams while navigating massive data ambiguity and evolving clinical landscapes.

The Approach

I didn’t just manage a timeline; I built the feedback loops between clinical insights and commercial strategy. By creating a unified source of truth that integrated regulatory milestones with commercial readiness data, I enabled real-time strategic adjustments across functions.